Herbal inhaler sales skyrocketed after appearing in Netflix series and with Lisa from Blackpink
Thai herbal inhaler Yadom Hong Thai conquers the world
The traditional Thai herbal inhaler Yadom Hong Thai is gaining popularity not only in Thailand but also abroad. This small but effective product has become a symbol of Thai soft power, attracting the attention of both ordinary consumers and celebrities.
One of the key moments that contributed to the brand’s global popularity was a viral video featuring Lalisa ‘Lisa’ Manoban from the group Blackpink. The singer used Yadom Hong Thai in the shot, which instantly caused a boom on social media.
Recently, the inhaler also appeared in the Thai series Crazy Unicorn on Netflix. The main character often used it in various scenes. Such appearances in pop culture significantly increase interest in the product.
Yadom Hong Thai has a history spanning decades. The inhaler’s formula has been refined more than 30 times to create a unique refreshing scent. The company’s motto, ‘The longer you use it, the better it smells,’ and its principle, ‘We can afford to lose money, but never quality,’ have earned the trust of consumers.
The compact and convenient design of the bottle, which fits easily in the hand, is also an important factor in its success. Thanks to its thoughtful design, the company’s sales in 2024 exceeded 350 million Thai baht. Yadom Hong Thai has become a popular souvenir for tourists visiting Thailand.
Currently, Yadom Hong Thai offers four main formulas:
- Formula 1: A refreshing scent that improves concentration.
- Formula 2: A gentle scent for relaxation.
- Cooling formula: An invigorating cool scent that provides long-lasting freshness.
- Menthol blend: Helps relieve dizziness and nasal congestion.
The company recently released a new inhaler design in the form of an elongated stick, making it even more convenient for use on the go. Thanks to its consistent quality, natural herbal ingredients and unique aroma, Yadom Hong Thai has gained recognition in many countries, becoming an integral part of Thai culture and a popular product among tourists. The inhaler, which combines tradition and innovation, continues to strengthen its position in the global market.
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